Alireza Ahmadi

Helped develop Jee Group into Totemian, a platform for digital advertising at physical locations with online performance tracking. Our network, mainly in Vancouver, has over 260 active screens and 183 locations live with content, with active screens up 21% over three months.

• Led prioritization and development of the platform's software, translating sales and operations requirements into product changes.
• Built back-office and customer-facing dashboards.
• Built cloud services and worked with other engineers to define the system architecture using security-by-design principles.

• Avee Health, digital health: Rebuilt the product development team and migrated the legacy system to a new implementation. Launched a customer-facing appointment booking system with tracking and advertising integrations, and improved the new website's SEO. Introduced AI into team workflows and led the planning and launch of AI integrations for data analysis, customer support, risk management, and back-office operations. Supported annual revenue growth to more than 3x the previous year’s level while operations headcount grew to nearly 1.5x.
• Walllet.com, cryptocurrency wallet: Helped improve hiring and resolve infrastructure issues, enabling faster iteration on go-to-market strategy and helping the team find product-market fit.
• Mootanroo, health and beauty e-commerce: Took over the near-bankrupt business as part of a private equity deal and helped revive it in under a year. Rebuilt the product and marketing teams and strategy, including hiring a product development team. Led product development, aligning priorities with marketing and fulfillment strategy.
• Digikala Jet, q-commerce: Served as interim tech lead. Helped improve analytics and business intelligence. Led marketing automation that increased the repeat purchase rate by about 18%. Led search improvements and accounting changes that enabled rapid collection of substantial outstanding debts. Helped recruit the next CTO.
• Digikala, e-commerce: Helped the Operations team launch a project that increased order processing throughput in three months against an eight-month plan by bringing product managers, designers, and engineers together to revisit priorities, avoid duplicate work, and improve communication.

  8 months

  Planned

  3 months

  Delivered

  Nearly 200,000

  Orders processed daily at the time

  Digikala, Iran’s largest e-commerce platform.

• Torob, price comparison: Shaped the strategy for expansion into Türkiye through market research, competitor analysis, and user interviews. Led the planning, implementation, and QA of product changes for the launch, which focused on electronic devices.

Managed the real estate product at Iran's largest online classifieds platform, with about 35 million users and over 600,000 daily ads.

• Worked with a pricing analyst to identify a gap between customers' willingness to pay and existing prices. Resulting price increases raised revenue to nearly 1.8x its previous level, despite a small decline in ad volume.
• Conducted market analysis and interviewed realtors to define requirements for an enterprise panel and contributed to its launch.
• Led product ideation, prioritization, and requirements planning, working with design, research, engineering, data science, business intelligence, and QA teams through implementation and release.

• Namademan: Helped resolve technical bottlenecks in its Telegram bot, supporting growth from 18,000 to 60,000 users in two months. Helped plan and launch its application and define pricing, creating the company's first revenue stream.

• AxPrint, online photo printing: Persuaded the company to replace its Flash implementation with a PWA and oversaw the transition, significantly increasing mobile orders.
• Burgerland, restaurant franchisor: Helped improve internal processes and data collection methods, reducing waste and increasing margins. Also helped set up Downtown Burger, its new premium brand.

Built software that supported growth from about 100 to more than 5,000 deliveries per day at this B2B food delivery company.

• Planned and built an improved real-time operations dashboard using feedback from support operators, helping a small operations team manage increasing delivery volumes.
• Worked with operations and sales to improve the product for restaurants and design a courier incentive system, supported by back-office accounting and courier-facing tools.
• Oversaw DevOps, business analytics, and technical hiring and onboarding. Shortened release cycles and improved reliability through automated tests, peer code review, CI/CD, and gradual rollouts.

Developed front-end and back-end software for multiple small and medium projects.

Co-founded the company and helped plan, design, and build consumer mobile apps that reached a combined 400,000+ monthly active users at their peak.

Built a PhoneGap mobile app, back-office tools, and enterprise web dashboards for a San Francisco-based smart bike lock startup, helping it reach its Kickstarter funding goal.

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Developed front-end interfaces for custom software projects.